Final Review | Sunday, November 13, 2011 @ 3:22 AM
In retrospect, following up from our presentation, we have decided to post up a detailed analysis of the marketing investments and returns that should be made by Wendy's to increase their brand equity in Singapore.
Click here to view the analysis!
We've finally come to the end of our branding project. We hope you've enjoyed following Wendy's brand journey as much as we have! :)Labels: brand audit
Wendy's Brand Strategy | Sunday, November 6, 2011 @ 11:05 PM
Please wait patiently for the images to load (:
Labels: brand audit, infographic
Wendy's Brand Valuation | Friday, October 28, 2011 @ 6:28 PM
For this assignment, we evaluated Wendy's brand value and the factors that contribute to its value.
Click here to view our full Brand Valuation! This link will lead you to the google spreadsheet containing all our calculations and assumptions. The valuation was conducted using the Interbrand framework.
Synopsis
Please wait patiently for the images to load :)
Download the PDF version here!
Click here to view our full Brand Valuation!Labels: assignment, brand audit
